藏龍講壇(2019年第十一講)面向理論研究與企業應用的市場決策模型發展前沿

来源:科研處发布者:科研處發布時間:2019-04-17

主講人:

    Bram Foubert(马斯特里赫特大学 副教授)

講座內容:

    面向理论研究与企业应用的市场决策模型发展前沿

講座時間:

    2019418日(周四)14:30

講座地點:

    教3-202
承辦單位:

    工商管理學院

個人簡介:

Bram Foubert is an Associate Professor at the Department of Marketing and Supply Chain Management at Maastricht University School of Business and Economics (SBE), where he teaches courses in data analysis and econometrics. His research interests are in the areas of consumer response modelling and retailing. More specifically, he investigates how marketing instruments, such as sales promotion, store environment, or advertising, affect purchase and consumption behavior and customer life time. His research has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science, among others. At SBE, his research fits in the research theme Data-Driven Decision-Making.

    欢迎校内感兴趣的老师参加,欢迎青年博士教师带着问题参加讨论和交流!


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